EDITORIAL & BRAND ACTIVATION

KIZLAR SAHADA - ADIDAS

Project: Kızlar Sahada × adidas — İlk Takımım Launch
Location: İBB Beyoğlu Stadium — Istanbul
Focus: Social Impact Event, Corporate Event Photography, Keynote Speeches & Live Action
Capturing Purpose, Movement, and Community

Documenting the launch of a major sports empowerment initiative uniting adidas and Kızlar Sahada. Moving fluidly between formal stage announcements and high-energy pitch play featuring comedian Cem Yılmaz alongside young athletes, the photography focuses on unscripted joy, dynamic movement, and authentic human connection, elevating grassroots community impact into a compelling visual narrative